Marketplace Ops

Section

Audience research

Audience research

Researching marketplace sellers around one decision without turning research into sales

Plan marketplace software research around one England seller decision, defined participants, informed permission and an auditable evidence trail.

Audience research

Proto-personas for marketplace software buyers, drafted from evidence cards

Build revisable marketplace software proto-personas from evidence cards, without fictional demographics, motives, demand or decision authority.

Audience research

An evidence ledger for marketplace software competitors, five classes kept apart

Build a marketplace software evidence ledger that separates company facts, supplier claims, contracts, independent records and unresolved questions.

Audience research

Six rules for neutral marketplace software interviews with verified sellers

Run neutral marketplace software interviews with verified roles, recent events, informed permission, accessible sessions and bounded analysis.

Audience research

Manual or contracted survey routes for marketplace research, compared on evidence fields

Compare manual and contracted survey routes for marketplace research using common privacy, accessibility, security and export evidence fields.

Audience research

Recruiting a marketplace software audience from recent seller tasks and verified authority

Define a recruitable marketplace software audience from recent seller tasks, verified authority and transparent England sampling boundaries.